About Us

About Us

About Us

About Us

About Us

Our Purpose
Our Purpose

In private equity, financial acumen and deal structuring expertise are fundamental to success - every firm competing in this space possesses these capabilities. However, for founder and family-owned businesses what often separates a good strategic partner from truly great ones isn’t just the intelligence quotient (IQ) — it’s the emotional quotient (EQ). ​

Delivering Outsized Returns​

The ability to build trust, navigate complex human dynamics, and create alignment among stakeholders can unlock unrealized value in ways that pure analysis cannot. Businesses are built and run by people, and understanding their motivations, aspirations, and fears is what transforms good deals into exceptional ones. This is especially true when working with founder and family-owned businesses.​ By aligning on a shared vision and working together, EQ Equity Partners teams with management to proactively unlock unrealized value throughout the life cycle of an investment to generate greater alpha.

Building on Legacy

Committed to building strong, sustainable companies that provide opportunities for the next generation of leaders and employees; and improves the communities where we live and operate. ​

Our Values
Our Values

At EQ Equity Partners, living our values means we do more than profess them. Our values serve as the cornerstone of our culture. We are clear about what we believe and hold important. The foundation of investing is based on trust; we believe it is critical that our stakeholders have a clear view of who we are and what we stand for.​

Integrity - Do the right thing all the time​

Relationships - Treat people like you want to be treated​

Transparency - Straight talk & do the hard things first​

Continuous Improvement - Relentless focus on value creation & operational Improvement​

Accountability - Deliver on our commitments & hold ourselves accountable for results​

Our Competitive Advantage
Our Competitive Advantage

Leveraging our complementary experiences and relationships to make great founder and family-owned businesses better​

Experienced Investment and Operating Leadership​

Our founders have +100 years of deep investing and operating experience. We believe these complementary capabilities allow us to lean into complexity to drive higher returns. ​

Experienced Investment and Operating Leadership​

Our founders have +100 years of deep investing and operating experience. We believe these complementary capabilities allow us to lean into complexity to drive higher returns. ​

Experienced Investment and Operating Leadership​

Our founders have +100 years of deep investing and operating experience. We believe these complementary capabilities allow us to lean into complexity to drive higher returns. ​

Experienced Investment and Operating Leadership​

Our founders have +100 years of deep investing and operating experience. We believe these complementary capabilities allow us to lean into complexity to drive higher returns. ​

Experienced Investment and Operating Leadership​

Our founders have +100 years of deep investing and operating experience. We believe these complementary capabilities allow us to lean into complexity to drive higher returns. ​

Understand Founder and Family-Owned Businesses​
Understand Founder and Family-Owned Businesses​
Understand Founder and Family-Owned Businesses​
Understand Founder and Family-Owned Businesses​
Understand Founder and Family-Owned Businesses​
Proprietary Deal Sourcing​
Proprietary Deal Sourcing​
Proprietary Deal Sourcing​
Proprietary Deal Sourcing​
Proprietary Deal Sourcing​
Proprietary Approach to Creating Value ​
Proprietary Approach to Creating Value ​
Proprietary Approach to Creating Value ​
Proprietary Approach to Creating Value ​
Proprietary Approach to Creating Value ​
Our Founders

Our Founders Bring 100+ Years of Deep Investment and Operational Experience

Dedicated Professionals, Uniting to Transform Your Business Our Founders Bring 100+ years of Deep Investment and Operational Experience​

Dedicated Professionals, Uniting to Transform Your Business Our Founders Bring 100+ years of Deep Investment and Operational Experience​

This combination of capabilities, along with leveraging our successes and lessons learned, will drive strong returns for our investors​

Prior to co-founding EQEP, Ira was a Partner and Managing Director with ICV Partners (2009 - 2024), where he established the Atlanta Office. As head of the Atlanta office, Ira executed more than 25 acquisitions of both platforms and add-on transactions.  Ira received his BBA with a concentration in Accounting & Finance from Morehouse College and MBA with concentration in Finance & Strategy from The University of Chicago Booth School of Business.

Ira Moreland​

Co-Founder, Managing Partner

Prior to co-founding EQEP, Ira was a Partner and Managing Director with ICV Partners (2009 - 2024), where he established the Atlanta Office. As head of the Atlanta office, Ira executed more than 25 acquisitions of both platforms and add-on transactions.  Ira received his BBA with a concentration in Accounting & Finance from Morehouse College and MBA with concentration in Finance & Strategy from The University of Chicago Booth School of Business.

Ira Moreland​

Co-Founder, Managing Partner

Prior to co-founding EQEP, Ira was a Partner and Managing Director with ICV Partners (2009 - 2024), where he established the Atlanta Office. As head of the Atlanta office, Ira executed more than 25 acquisitions of both platforms and add-on transactions.  Ira received his BBA with a concentration in Accounting & Finance from Morehouse College and MBA with concentration in Finance & Strategy from The University of Chicago Booth School of Business.

Ira Moreland​

Co-Founder, Managing Partner

Prior to co-founding EQEP, Ira was a Partner and Managing Director with ICV Partners (2009 - 2024), where he established the Atlanta Office. As head of the Atlanta office, Ira executed more than 25 acquisitions of both platforms and add-on transactions.  Ira received his BBA with a concentration in Accounting & Finance from Morehouse College and MBA with concentration in Finance & Strategy from The University of Chicago Booth School of Business.

Ira Moreland​

Co-Founder, Managing Partner

Prior to co-founding EQEP, Ira was a Partner and Managing Director with ICV Partners (2009 - 2024), where he established the Atlanta Office. As head of the Atlanta office, Ira executed more than 25 acquisitions of both platforms and add-on transactions.  Ira received his BBA with a concentration in Accounting & Finance from Morehouse College and MBA with concentration in Finance & Strategy from The University of Chicago Booth School of Business.

Ira Moreland​

Co-Founder, Managing Partner

Prior to founding EQEP, Sam was a senior partner at EY where he most recently served as the Americas Vice Chair of Markets and Accounts (2019 – 2024). In this role, Sam oversaw a $25B+ business spanning 80,000 professionals across all service lines and multiple industries. Sam received his BBA with a concentration in Accounting and Finance from Morehouse College.

Sam Johnson

Co-Founder, Managing Partner

Prior to founding EQEP, Sam was a senior partner at EY where he most recently served as the Americas Vice Chair of Markets and Accounts (2019 – 2024). In this role, Sam oversaw a $25B+ business spanning 80,000 professionals across all service lines and multiple industries. Sam received his BBA with a concentration in Accounting and Finance from Morehouse College.

Sam Johnson

Co-Founder, Managing Partner

Prior to founding EQEP, Sam was a senior partner at EY where he most recently served as the Americas Vice Chair of Markets and Accounts (2019 – 2024). In this role, Sam oversaw a $25B+ business spanning 80,000 professionals across all service lines and multiple industries. Sam received his BBA with a concentration in Accounting and Finance from Morehouse College.

Sam Johnson

Co-Founder, Managing Partner

Prior to founding EQEP, Sam was a senior partner at EY where he most recently served as the Americas Vice Chair of Markets and Accounts (2019 – 2024). In this role, Sam oversaw a $25B+ business spanning 80,000 professionals across all service lines and multiple industries. Sam received his BBA with a concentration in Accounting and Finance from Morehouse College.

Sam Johnson

Co-Founder, Managing Partner

Prior to founding EQEP, Sam was a senior partner at EY where he most recently served as the Americas Vice Chair of Markets and Accounts (2019 – 2024). In this role, Sam oversaw a $25B+ business spanning 80,000 professionals across all service lines and multiple industries. Sam received his BBA with a concentration in Accounting and Finance from Morehouse College.

Sam Johnson

Co-Founder, Managing Partner

Prior to co-founding EQEP, Sheldon was a Principal with ICV Partners (2008 - 2024), where his responsibilities included leading due diligence efforts, transaction execution, portfolio company oversight, and deal sourcing, focused on consumer and healthcare.  Sheldon received his BA with a concentration in Finance from Rutgers University and MBA from University of Michigan.

Sheldon Howell

Co-Founder, Managing Director

Prior to co-founding EQEP, Sheldon was a Principal with ICV Partners (2008 - 2024), where his responsibilities included leading due diligence efforts, transaction execution, portfolio company oversight, and deal sourcing, focused on consumer and healthcare.  Sheldon received his BA with a concentration in Finance from Rutgers University and MBA from University of Michigan.

Sheldon Howell

Co-Founder, Managing Director

Prior to co-founding EQEP, Sheldon was a Principal with ICV Partners (2008 - 2024), where his responsibilities included leading due diligence efforts, transaction execution, portfolio company oversight, and deal sourcing, focused on consumer and healthcare.  Sheldon received his BA with a concentration in Finance from Rutgers University and MBA from University of Michigan.

Sheldon Howell

Co-Founder, Managing Director

Prior to co-founding EQEP, Sheldon was a Principal with ICV Partners (2008 - 2024), where his responsibilities included leading due diligence efforts, transaction execution, portfolio company oversight, and deal sourcing, focused on consumer and healthcare.  Sheldon received his BA with a concentration in Finance from Rutgers University and MBA from University of Michigan.

Sheldon Howell

Co-Founder, Managing Director

Prior to co-founding EQEP, Sheldon was a Principal with ICV Partners (2008 - 2024), where his responsibilities included leading due diligence efforts, transaction execution, portfolio company oversight, and deal sourcing, focused on consumer and healthcare.  Sheldon received his BA with a concentration in Finance from Rutgers University and MBA from University of Michigan.

Sheldon Howell

Co-Founder, Managing Director